Draper James, a lifestyle brand owned by Reese Witherspoon, just launched a new eye wear collection that celebrates all things pretty. Inspired by Reese’s Southern upbringing, the line embraces a modern take on feminine styles and vibrant colors. The debut optical collection features bold stripes, floral designs and other unique shapes that capture the grace and Southern charm of the Draper James brand.

UNAPOLOGETICALLY PRETTY

The new optical line aims to “emphasize Witherspoon’s southern roots and personal style”  by bringing contemporary, yet timeless style to your wardrobe and home, no matter where you live. The name honors Witherspoon’s grandparents, Dorothea Draper and William James Witherspoon.

There is a diverse mix of patterns featured, but the stripes and magnolia flowers have become a signature design feature of the brand. Some frames even feature a pearl detail, epitomizing that classic Southern belle style. You can check out the whole collection online, or in-store.